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Apple Music Statistics: Trends & Insights 2023

Did you know that Apple Music had over 72 million subscribers worldwide in 2020 and accounted for 15% of total global music streaming revenue? That’s the scale of impact Apple Music has had on the music streaming industry. As one of the leading music streaming services, Apple Music has revolutionized the way we consume and engage with music.

Key Takeaways:

  • Apple Music had over 72 million subscribers worldwide in 2020, making it one of the most popular streaming services.
  • It accounted for 15% of total global music streaming revenue, showcasing its significant market share.
  • Apple Music offers a wide variety of music genres, including country, Afrobeats, and J-Pop.
  • The platform’s features, such as Apple Music Replay, provide users with personalized music insights and the ability to share them on social media.
  • Apple Music’s impact on the music industry is evident through its artist of the year, Taylor Swift, and the success of songs like “Last Night” by Morgan Wallen.

Apple Music is not just a streaming service; it’s a platform that has shaped music trends and given artists the opportunity to reach a global audience. In this article, we will delve deeper into Apple Music’s popularity, library, revenue, and its impact on the music industry. Get ready to discover the latest trends and insights in the world of Apple Music!

Apple Music’s Popularity and Market Share

Apple Music has established itself as one of the most popular music streaming services, boasting a massive user base of over 72 million subscribers worldwide. With its extensive library of over 60 million songs, the platform offers a diverse range of music genres to cater to every listener’s taste.

In terms of market share, Apple Music accounted for 15% of the total global music streaming revenue in 2020, solidifying its position as a major player in the industry. In the United States, it held a notable 17% market share, contributing significantly to the digital music trends in the country.

Apple Music Statistics Market Share Subscriber Count
Global 15% 72 million+
United States 17% N/A

Since its launch in 2015, Apple Music has experienced rapid growth and achieved significant milestones. It reached the milestone of 10 million subscribers within six months of its debut, a testament to its immense popularity among music lovers. Today, it sits comfortably as the 9th most popular mobile app in the United States, further solidifying its position in the digital music landscape.

With availability in over 167 countries, Apple Music has successfully established a global presence, providing millions of users with seamless access to their favorite music anywhere, anytime. Its user-friendly interface, personalized recommendations, and continuous updates ensure a delightful streaming experience for music enthusiasts everywhere.

Apple Music’s Library and Song Consumption

song consumption statistics

Apple Music boasts an extensive music library, offering users access to over 60 million songs. With such a vast collection of music, listeners have the freedom to explore various genres, discover new artists, and curate personalized playlists.

In 2020, Apple Music subscribers demonstrated their love for music by streaming over 5.5 billion songs, showcasing a remarkable growth rate of 36% compared to the previous year. This surge in song consumption reflects the platform’s popularity and the high level of engagement among its user base.

The average Apple Music listener spends approximately 18 hours each month immersed in music streaming, a testament to the platform’s ability to captivate and entertain users. Whether during workouts, commute, or leisure time, music enthusiasts find solace and joy in the vast array of songs available on Apple Music.

Exploring New Music with Apple Music’s “New Music Daily” Playlist

Apple Music further enhances the listening experience by introducing users to the latest releases and emerging artists through its flagship playlist, “New Music Daily.” This curated playlist boasts over 5 million followers, serving as a go-to source for discovering fresh tracks and staying on top of the ever-evolving music landscape.

Discovering new music has never been easier, as Apple Music’s “New Music Daily” playlist keeps listeners updated with the hottest releases and trending songs. With a diverse selection of genres and a constant stream of fresh content, users can expand their musical horizons and stay connected with the pulse of the global music scene.

Apple Music users enjoy a vast library of songs and spend countless hours streaming their favorite music.

Apple Music’s Impact on the Music Industry

Apple Music has made a significant impact on the music industry, redefining the way artists connect with their listeners and reshaping the charts. The streaming service has provided valuable insights and opportunities for both established and emerging artists alike.

“The rise of Apple Music has allowed artists to reach a global audience like never before. It has democratized the industry, providing a platform for musicians from all genres to share their talent with the world.” – Music Industry Executive

Taylor Swift, one of the music industry’s biggest stars, was declared the artist of the year for 2023. With her deeply personal and relatable songs, she broke records for the most listeners in a single year, solidifying her status as an icon.

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Apple Music also brought country music back to the forefront with Morgan Wallen’s chart-topping song “Last Night.” For the first time since 2019, a country song claimed the top spot, signaling the genre’s resurgence and its growing popularity among listeners.

The influence of Apple Music extends beyond just Western music. The platform has seen a significant increase in the presence of country, Afrobeats, and J-Pop tracks, showcasing the diversity of global music and catering to the diverse tastes of its users.

The Impact on Artists

Apple Music has become a valuable tool for artists to understand their audience and gain insights into their song performance. The service provides detailed analytics and data that allow musicians to track their reach, understand listener demographics, and make informed decisions regarding their creative direction.

Over 1 million artists have benefited from Apple Music’s song performance insights, enabling them to refine their music and connect with fans on a deeper level. This direct feedback loop has empowered artists to create music that resonates with their audience and forge stronger connections with their fanbase.

“Apple Music has given me the opportunity to truly understand my listeners and tailor my music to their preferences. It’s like having a direct line of communication with the people who enjoy my music the most.” – Independent Artist

With Apple Music’s impact on the music industry, artists now have access to a global stage and the ability to connect with fans worldwide, leading to greater visibility and opportunities for success.

Apple Music’s Revenue and Growth

music streaming revenue

Apple Music has experienced significant revenue growth, solidifying its position as a leading player in the music streaming industry. In 2021, the platform generated an estimated revenue of $6.87 billion, a testament to its popularity and success.

The platform has also seen impressive subscriber growth, with 2.3 million new users joining during the third quarter of 2020 alone. This growth can be attributed to Apple Music’s ability to attract and retain users, providing a seamless and enjoyable music streaming experience.

One of the contributing factors to Apple Music’s success is its accessibility. With 91% of American iPhone owners regularly using the service, it has become a staple for music lovers across the country.

Furthermore, Apple Music offers a 50% discount for students, making it more affordable and appealing to a wider audience. This pricing strategy has helped expand its user base and solidify its position as a top music streaming platform.

Apple Music Replay Experience

Apple Music Replay Experience

Apple Music Replay is a feature that allows users to dive into their personalized music insights, providing a deeper understanding of their listening habits and preferences. With Apple Music Replay, subscribers can gain access to a comprehensive overview of their top songs, artists, albums, and genres.

To access Apple Music Replay, users simply need to log in using their Apple ID. Once logged in, they can explore curated lists of their favorite music, organized based on their listening history. This feature is available to users throughout the year, allowing them to track their music journey and discover new insights.

One exciting aspect of Apple Music Replay is the ability for users to see if they rank among the top 100 listeners of their favorite artists or genres. This adds a fun and competitive element to the experience, as users can celebrate their dedication and discover new music enthusiasts who share similar tastes.

Overall, Apple Music Replay provides a personalized and engaging experience for music lovers, giving them the opportunity to reflect on their favorite songs, artists, albums, and genres. It adds a new layer of discovery and connection within the Apple Music community.

Enhance your Apple Music experience with Apple Music Replay and unlock the insights that bring music to life!

Apple Music Replay Highlights

year-end charts

Apple Music Replay had an eventful year in 2023, with several noteworthy highlights. The global songs chart saw the genre Música Mexicana make its first-ever appearance, showcasing the growing popularity of this vibrant music style.

Taylor Swift was crowned the artist of the year, solidifying her position as one of the industry’s most influential figures. Her music resonated with listeners worldwide, cementing her status as a top artist.

Morgan Wallen’s captivating track “Last Night” soared to the top of the charts, reflecting the immense appeal of his music. The song captured the hearts of millions of fans and became a staple in their playlists.

The Sing chart witnessed the incredible rise of J-Pop artist YOASOBI to its highest ranking, showcasing the global reach and popularity of Japanese pop music.

This year, Apple Music also saw an increase in the presence of country music, with its soulful melodies and heartfelt lyrics resonating with listeners around the world. African songs, with their rich cultural heritage and infectious rhythms, also became more prominent on the platform, adding to the diverse musical landscape.

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These highlights illustrate the eclectic mix of genres and artists that captivated Apple Music listeners throughout the year. From Latin vibes to country ballads, Apple Music Replay celebrated the diversity of music and the top songs and artists that made a lasting impact in 2023.

Note: The image above showcases the vibrant and diverse music genres that shaped Apple Music Replay’s year-end charts in 2023.

Apple Music Replay and Social Media Sharing

Apple Music Replay provides users with personalized music insights, including their top songs, artists, and albums. But it doesn’t stop there — users can also share these insights with their followers on social media, showcasing their musical preferences and engaging with others who have shared similar insights.

Sharing Apple Music Replay on social media has become a popular trend, allowing users to express their music tastes and connect with others who appreciate the same songs or artists. By sharing their favorite tracks and albums, users can discover new music recommendations and engage in lively discussions with like-minded enthusiasts. It’s a fantastic way to foster a sense of community around music and expand one’s musical horizon.

Whether it’s the discovery of a hidden gem, a nostalgic throwback, or a chart-topping hit, sharing personal music insights through Apple Music Replay invites interaction and sparks conversations among music enthusiasts. With a few clicks, users can expose their followers to new sounds, pass along musical recommendations, and receive feedback and recommendations in return. It adds a social element to the act of music discovery and appreciation, enhancing the overall listening experience.

Sharing personalized music insights on social media is not only an opportunity for users to express their individuality but also a chance to connect with others through a shared love for music. It creates a sense of belonging and fosters engagement within communities of music lovers, making the listening experience even more enjoyable.

So, the next time you discover a hidden gem or come across a song that resonates with your soul, don’t forget to share it with the world through Apple Music Replay and ignite conversations that celebrate the power of music!

Benefits of Sharing Apple Music Replay on Social Media

Benefits Description
Discover New Music Expose followers to new sounds and expand musical horizons
Connect with Like-minded Music Enthusiasts Engage in discussions and receive recommendations from others with similar music tastes
Foster a Sense of Community Create a shared space for music lovers to connect and belong
Enhance Music Discovery and Appreciation Invite interaction and feedback, making the listening experience more enjoyable

Sharing your Apple Music Replay insights on social media is a fun and engaging way to celebrate your favorite songs, artists, and albums. Connect with fellow music enthusiasts, discover new tracks, and let the world know what music speaks to your soul.

Apple Music’s Impact on Music Genres

One of the key aspects of Apple Music’s influence on the music industry is its impact on music genres and their representation. The platform has played a significant role in showcasing the popularity and trends of different genres, reflecting the diversity and evolving tastes of its users.

Surge in Popularity of Country Music

Apple Music has been instrumental in the resurgence of country music in recent years. The platform’s year-end charts and top songs consistently feature country tracks, highlighting the genre’s growing popularity among listeners. Artists like Morgan Wallen, Luke Combs, and Carrie Underwood have gained substantial traction and recognition through Apple Music, reaching millions of fans worldwide.

Rise of Afrobeats on the Global Stage

Afrobeats, a genre that blends African musical elements with international styles, has seen a significant rise in prominence thanks to Apple Music. The platform has actively championed Afrobeats artists and their music, providing them with global visibility and recognition. Artists such as Burna Boy, WizKid, and Davido have gained international acclaim through their presence on Apple Music’s curated playlists and year-end charts.

J-Pop’s Influence on Global Music

Apple Music has also played a crucial role in showcasing and promoting J-Pop (Japanese pop) to a global audience. The platform’s emphasis on international music has allowed J-Pop artists to gain recognition beyond their native country. Acts like BTS, Arashi, and YOASOBI have garnered immense popularity and success, with Apple Music highlighting their achievements on its charts and playlists.

Overall, Apple Music’s continued support and promotion of diverse music genres have contributed to the growth, visibility, and representation of various musical styles. The platform’s year-end charts, top songs, and curated playlists serve as a testament to the dynamic nature of music consumption and the ever-changing landscape of genre trends.

Genre Key Artists Mainstream Success
Country Music Morgan Wallen, Luke Combs, Carrie Underwood High chart positions and global recognition
Afrobeats Burna Boy, WizKid, Davido International acclaim and crossover success
J-Pop (Japanese Pop) BTS, Arashi, YOASOBI Massive global following and chart-topping hits

Apple Music’s Success and User Engagement

Apple Music has achieved remarkable success as one of the leading streaming services in the music industry. With millions of subscribers, it has solidified its position as a major player in the digital music landscape. One of the key indicators of Apple Music’s triumph is the high level of user engagement observed on the platform.

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Users demonstrate their dedication to Apple Music by spending an average of 18 hours per month streaming music. This substantial time commitment highlights the captivating nature of the service, as users continuously explore and enjoy the vast library of over 60 million songs.

One of the factors contributing to Apple Music’s popularity is its seamless integration with Apple devices. As Apple Music comes pre-installed on iPhones, iPads, and Mac computers, users have easy access to the service and can effortlessly enjoy their favorite music wherever they go. The convenience of having Apple Music readily available enhances user engagement by providing a seamless and intuitive listening experience.

An additional aspect that has propelled Apple Music’s success and user engagement is the attractive student discount. Offering a 50% discount for students, Apple Music has made its streaming service more affordable and accessible to a larger audience, further amplifying its user base.

Apple Music’s Success in Numbers

Let’s take a closer look at some numbers that exemplify Apple Music’s triumph:

  • Over 72 million subscribers worldwide
  • 15% share of total global music streaming revenue
  • 17% market share in the United States
  • 10 million subscribers within six months of launch in 2015
  • 9th most popular mobile app in the US

These statistics attest to the streaming service success and user engagement that Apple Music has achieved. It has cemented its position as a frontrunner in the music streaming industry and continues to captivate music enthusiasts worldwide.


Apple Music has established itself as one of the leading music streaming services in the digital music landscape. With a large subscriber base and significant market share, Apple Music has cemented its position as a prominent player in the music industry.

One of the key features that sets Apple Music apart is Apple Music Replay. This feature provides users with personalized insights into their music preferences, allowing them to delve into their top songs, artists, and albums. Additionally, users have the option to share their musical journey with their social media followers, creating a sense of community and fostering engagement.

The impact of Apple Music extends beyond individual users. The platform has had a significant influence on the music industry, showcasing the rise of different genres such as country music, Afrobeats, and J-Pop. Artists like Taylor Swift and Morgan Wallen have achieved remarkable success on Apple Music, breaking records and topping charts.

With its innovative features, expansive music library, and ability to attract and retain users, Apple Music continues to shape the music streaming landscape. As the platform evolves and adapts to changing trends, it remains a go-to destination for music enthusiasts and an important player in the ever-growing digital music sphere.


What is Apple Music Replay?

Apple Music Replay is a feature within the Apple Music app that allows users to access their personalized music insights, including their top songs, artists, albums, and genres.

How can I access Apple Music Replay?

Subscribers can log in to Apple Music Replay using their Apple ID and explore curated lists throughout the year.

Can I see if I am in the top 100 listeners of my favorite artists or genres?

Yes, Apple Music Replay allows users to see if they are in the top 100 listeners of their favorite artists or genres.

Can I share my Apple Music Replay insights on social media?

Yes, users can share their Apple Music Replay insights on social media, allowing them to showcase their top songs, artists, and albums to their followers.

What are some recent highlights from Apple Music Replay?

Recent highlights include Música Mexicana making the global songs chart for the first time, Taylor Swift being the artist of the year, Morgan Wallen’s “Last Night” topping the charts, and J-Pop artist YOASOBI reaching the highest ranking on the Sing chart.

How many subscribers does Apple Music have?

Apple Music had over 72 million subscribers worldwide in 2020.

How many songs are available on Apple Music?

Apple Music offers a library of over 60 million songs for users to choose from.

How much time do users spend streaming music on Apple Music?

The average listener spends about 18 hours per month streaming music on Apple Music.

What is the revenue of Apple Music?

Apple Music’s estimated revenue in 2021 was .87 billion.

How many subscribers did Apple Music add in Q3 2020?

Apple Music added 2.3 million new subscribers during Q3 2020.

What is the market share of Apple Music in the US?

Apple Music accounted for 17% of the US music streaming market share.

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